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1 plan
1. n1) план, программа2) проект3) план, схема
- action plan
- adaptation plan
- additional plan
- advertisement plan
- advertising plan
- allocation plan
- amended plan
- annual plan
- approved plan
- assistance plan
- balanced plan
- basic plan
- bonus plan
- borrowing plan
- buffer stock plan
- bungled plan
- business plan
- capacity plan
- capital investment plan
- capital spending plan
- cargo plan
- cash profit sharing plan
- coherent plan
- combined plan
- common plan
- complete plan
- comprehensive plan
- concrete plan
- consolidated financial plan
- consumption plan
- contingency plan
- conversion plan
- coordinated plan
- cost accounting plan
- cost finding plan
- counter plan
- credit plan
- cropping plan
- currency plan
- currency receipt plan
- current plan
- daily plan
- delivery plan
- development plan
- dividend reinvestment plan
- dividend rollover plan
- draft plan
- economic plan
- elaborate plan
- employee profit sharing plan
- employee stock ownership plan
- employer retirement plan
- employment plan
- enterprise plan
- environmental action plan
- export plan
- extra plan
- family assistance plan
- feasible plan
- finance plan
- financial plan
- financial incentive plan
- financing plan
- fixed plan
- front-end load plan
- general plan
- general building plan
- general work plan
- government's tax plans
- health insurance plan
- housing development plan
- implementation plan
- import plan
- income plan
- inspection plan
- installment plan
- interlocking cost plan
- investment plan
- issue plan
- loading plan
- long-range plan
- long-term plan
- management plan
- marketing plan
- master plan
- medium-term plan
- multiple time plan
- multistage plan
- national economic plan
- objectionable plan
- operating plan
- operational plan
- optimal plan
- organization plan
- organizing plan
- output plan
- overall plan
- package plan
- packaged mortgage plan
- pay plan
- pay-as-you-go plan
- payroll savings plan
- pension plan
- periodic average inventory plan
- perspective plan
- piece rate plan
- practicable plan
- preliminary plan
- private equity plan
- procurement plan
- production plan
- profit plan
- profit-sharing plan
- projected plan
- promotional plan
- purchase plan
- qualification plan
- quality assurance plan
- quarterly plan
- quota plan
- recapitalization plan
- redemption plan
- rescheduling plan
- rescue plan
- research plan
- restructuring plan
- retirement plan
- revised plan
- revitalization plan
- rough plan
- selective driver plan
- sales plan
- sample plan
- sampling plan
- sequential sampling plan
- short-range plan
- short-term plan
- single-sample plan
- site plan
- slack plan
- specific cost inventory plan
- spending plan
- staff retirement plan
- standard cost inventory plan
- state plan
- stock option plan
- stowage plan
- summary plan
- supply plan
- support plan
- tax-sheltered annuity plan
- technical development plan
- time-off plan
- tonnage plan
- turnover plan
- unacceptable plan
- underestimated plan
- understated plan
- unified accounts plan
- wage plan
- wage-incentive plan
- weighted average inventory plan
- workable plan
- yearly plan
- plan for a year
- plan of cash turnover
- plan of deliveries
- plan of development
- plan of distribution
- plan of diversification
- plan of measures
- plan of production and sales
- plan of reduction of production cost
- plan of reorganization
- plan of shipments
- plan of supplies
- above plan
- according to plan
- on a plan
- up to a plan
- abandon a plan
- adhere to a plan
- adjust a plan
- alter a plan
- approve a plan
- build plans
- carry out a plan
- change a plan
- coordinate plans
- deviate from a plan
- draw up a plan
- elaborate a plan
- execute a plan
- finance a plan
- fit into plans
- fulfil a plan
- fund a plan
- go ahead with one's plans
- implement a plan
- incorporate in a plan
- interfere with plans
- launch a plan
- make plans
- map up a plan
- modify a plan
- negotiate a plan
- offer a plan
- outline a plan
- overfulfil a plan
- prepare a plan
- project a plan
- propose a plan
- put forward a plan
- realize a plan
- reconsider a plan
- refine a plan
- revise a plan
- sanction a plan
- shape a plan
- spoil plans
- submit a plan
- tone down plans
- unfold a plan
- upset plans
- work out a plan2. v3) намереваться
- plan ahead -
2 international communications plan
международный план по коммуникациям
Необходимо, чтобы у ОКОИ была четкая стратегия по увеличению влияния на международные СМИ. Внимание СМИ быстро переключится по завершению предыдущих Игр и ОКОИ следует воспользоваться этим преимуществом или он упустит такой хороший шанс для продвижения. ОКОИ должен предоставить на утверждение МОК свой международный план по коммуникациям.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
international communications plan
It is important that the OCOG has a clear strategy for maximizing its impact in the international media. The media spotlight will quickly switch once the previous edition of the Games are over and the OCOG must be able to take advantage of this or risk missing out on a huge promotional opportunity. The OCOG must provide the IOC with its international communications plan for approval.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > international communications plan
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3 Werbetrommel rühren
Werbetrommel rühren
to make propaganda, to boost, to plug (coll.), to drum (US);
• eigene Werbetrommel rühren (schlagen) to be self-advertising;
• Werbeunterlagen advertising matter, promotional material;
• Werbeunternehmen advertising business (enterprise, contractors), commercial undertaking;
• Werbeunterstützung advertising support;
• Werbeusancen advertising practices;
• Werbeveranstaltung publicity event;
• Werbeverband advertising association;
• Werbeverbot advertising ban;
• Werbeverkäufe promotional selling;
• Werbeversuchsfeldzug test campaign;
• Werbevitrine showcase;
• Werbevorbereitung advertising research;
• Werbevorhaben advertising plan;
• Werbevorlage [advertisement] copy;
• Werbevorschriften advertising law;
• Werbevorspann (Sendung) warmup;
• Werbewagen advertising van;
• Werbewert advertising (publicity, promotional, US) value;
• Werbewertprüfung pretest, media research;
• Werbewesen publicity, advertising [business];
• Werbewettbewerb advertising competition (contest). -
4 международный план по коммуникациям
международный план по коммуникациям
Необходимо, чтобы у ОКОИ была четкая стратегия по увеличению влияния на международные СМИ. Внимание СМИ быстро переключится по завершению предыдущих Игр и ОКОИ следует воспользоваться этим преимуществом или он упустит такой хороший шанс для продвижения. ОКОИ должен предоставить на утверждение МОК свой международный план по коммуникациям.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
international communications plan
It is important that the OCOG has a clear strategy for maximizing its impact in the international media. The media spotlight will quickly switch once the previous edition of the Games are over and the OCOG must be able to take advantage of this or risk missing out on a huge promotional opportunity. The OCOG must provide the IOC with its international communications plan for approval.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > международный план по коммуникациям
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5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 Förderprogramm
n1. development plan2. promotional programme Br.3. promotional program Am.4. promotion programme Br.5. promotion program Am.6. support programme Br.7. support program Am. -
7 OPP
2) Американизм: Office of Polar Programs at the National Science Foundation, Other People's Property3) Военный термин: Office of Procurement Policy, organization and personnel plan, organizational project plan, other personnel property, иные физические принципы4) Юридический термин: Ontario Provincial Police5) Политика: One Power Party6) Сокращение: octal print punch, oriented polypropylene, ориентированный полипропилен7) Физиология: Ovine Progressive Pneumonia8) Фирменный знак: Oracle Promotional Partner9) Деловая лексика: Ontario Pension Plan, Oracle Partner Program, Other People's Products, Other People's Programs, Out Of Product Program10) Глоссарий компании Сахалин Энерджи: organophosphorous pesticide11) Полимеры: open-pore polyurethane12) Программирование: Order Pizza for Programmer13) Нефть и газ: oil processing and pumping, oil product pipeline, НПП, нефтепродуктопровод -
8 opp
2) Американизм: Office of Polar Programs at the National Science Foundation, Other People's Property3) Военный термин: Office of Procurement Policy, organization and personnel plan, organizational project plan, other personnel property, иные физические принципы4) Юридический термин: Ontario Provincial Police5) Политика: One Power Party6) Сокращение: octal print punch, oriented polypropylene, ориентированный полипропилен7) Физиология: Ovine Progressive Pneumonia8) Фирменный знак: Oracle Promotional Partner9) Деловая лексика: Ontario Pension Plan, Oracle Partner Program, Other People's Products, Other People's Programs, Out Of Product Program10) Глоссарий компании Сахалин Энерджи: organophosphorous pesticide11) Полимеры: open-pore polyurethane12) Программирование: Order Pizza for Programmer13) Нефть и газ: oil processing and pumping, oil product pipeline, НПП, нефтепродуктопровод -
9 Strategie
Strategie f 1. GEN strategy, game plan; 2. WIWI strategy* * *f 1. < Geschäft> strategy, game plan; 2. <Vw> strategy* * *Strategie, forstwirtschaftliche
forest strategy;
• Kosten senkende Strategie cost-cutting tactics;
• verkaufsfördernde Strategie promotional strategy;
• währungspolitische Strategie monetary-policy strategy;
• Zwei-Säulen- Strategie two-pronged strategy;
• gesamteuropäische Strategie zur Bekämpfung von Diskriminierungen pan-European strategy to combat discrimination;
• globale Strategie zur Senkung der Emission von Treibhausgasen global strategy to reduce greenhouse gases;
• neue Strategien auf dem Vertriebsgebiet marketing innovations;
• Strategieänderung shift in strategy;
• Strategiepapier zur Methanreduzierung (EU) strategy paper on methane reduction;
• Strategieplanungseinheit (GASP) policy planning unit. -
10 lanzamiento
m.1 throwing.2 throw (sport).lanzamiento de disco discuslanzamiento de jabalina javelinlanzamiento de martillo hammerlanzamiento de peso shot put3 launch.precio/oferta de lanzamiento introductory price/offer4 pitch, pitching.5 launching.6 ejectment, eviction, ouster, dispossession.* * *1 (acción de lanzar) throwing\lanzamiento de disco discus throwinglanzamiento de jabalina javelin throwinglanzamiento de peso shot put* * *noun m.1) throw2) launch3) pitch* * *SM1) [de objeto] [gen] throwing; [con violencia] hurling; [desde el aire] droppingla manifestación acabó con lanzamiento de objetos contra la policía — the demonstration ended with people hurling things at the police
lanzamiento en paracaídas — parachuting, parachute jumping
2) (Dep) [con la pierna] kick; [hacia portería, canasta] shotlanzamiento de bala — LAm the shot put
lanzamiento de falta — (Ftbl) free kick
3) [de nave espacial, misil] launch4) (Com, Econ) [de acciones, producto] launch; [de disco] release5) (Jur) repossession* * *1)a) (de objetos, pelota) throwing; (de misil, torpedo) launch; ( de bomba) droppingb) (de cohete, satélite) launch; (Dep) (de disco, jabalina) throw; ( de bala) put; ( en béisbol) pitch2) (de producto, libro) launch, launching3) (CS) (Der) tb* * *= launch, rollout [roll-out], pitching, kick, throw.Ex. A gathering of 10 CD-ROM application developers resulted in the launch of the CD-ROM Standards and Practices Action Group.Ex. The interview provides a behind-the-scenes look at the company's preparation for the service's official rollout in Summer 2000.Ex. The database contains baseball statistics going back to 1871, including batting, pitching and fielding registers for all 13,000 major league players.Ex. If such a game is still tied after extra-time it is usually decided by kicks from the penalty mark, commonly called a penalty shootout.Ex. But once he went under the knife to fix his damaged shoulder, he realized there weren't many throws left in it.----* lanzamiento de martillo = hammer throwing.* lanzamiento de penaltis = penalty shootout.* lanzamiento espacial = moon shot.* plataforma de lanzamiento = launch pad.* * *1)a) (de objetos, pelota) throwing; (de misil, torpedo) launch; ( de bomba) droppingb) (de cohete, satélite) launch; (Dep) (de disco, jabalina) throw; ( de bala) put; ( en béisbol) pitch2) (de producto, libro) launch, launching3) (CS) (Der) tb* * *= launch, rollout [roll-out], pitching, kick, throw.Ex: A gathering of 10 CD-ROM application developers resulted in the launch of the CD-ROM Standards and Practices Action Group.
Ex: The interview provides a behind-the-scenes look at the company's preparation for the service's official rollout in Summer 2000.Ex: The database contains baseball statistics going back to 1871, including batting, pitching and fielding registers for all 13,000 major league players.Ex: If such a game is still tied after extra-time it is usually decided by kicks from the penalty mark, commonly called a penalty shootout.Ex: But once he went under the knife to fix his damaged shoulder, he realized there weren't many throws left in it.* lanzamiento de martillo = hammer throwing.* lanzamiento de penaltis = penalty shootout.* lanzamiento espacial = moon shot.* plataforma de lanzamiento = launch pad.* * *A1 (de objetos, de una pelota) throwing2 (de un misil, torpedo) launch; (de una bomba) dropping3 (de una nave espacial, un satélite) launchencestó su primer lanzamiento he scored (a basket) with his first throwCompuestos:( AmL) shot putdiscus throwingjavelin throwingpenalty shoot-out( Esp) shot putfree throw o shotB (de un producto, libro) launch, launching; (de una campaña) launch, launchingel lanzamiento de su plan económico the launching of their economic planC* * *
lanzamiento sustantivo masculino
1
(de misil, torpedo) launch;
( de bomba) dropping
( de bala) put;
( en béisbol) pitch;
lanzamiento de bala or (Esp) de peso shot put;◊ lanzamiento de disco/jabalina discus/javelin throwing
2 (de producto, libro) launch, launching
3 (CS) (Der) tb
lanzamiento sustantivo masculino
1 (de un objeto) throwing, hurling
2 (de un producto, empresa, misil) launch
oferta de lanzamiento, introductory offer
3 Dep (de jabalina, disco) throw
(de peso) put
' lanzamiento' also found in these entries:
Spanish:
flechazo
- nula
- nulo
- pedrada
- plataforma
- salida
- bala
- peso
- rampa
English:
blow up
- introduction
- introductory
- launching
- launchpad
- pad
- pitch
- put off
- shot-put
- throw
- toss
- launch
- shot
* * *lanzamiento nm1. [de objeto] throwing2. [de bomba] dropping;[de flecha, misil] firing3. [de cohete, satélite] launching4. [de ataque] launching[con el pie] kick; [en béisbol] pitch;un lanzamiento de dos puntos [en baloncesto] a two-pointer;un lanzamiento de tres puntos [en baloncesto] a three-pointerAm lanzamiento de bala the shot put;lanzamiento de disco the discus;lanzamiento de jabalina the javelin;lanzamiento de lateral [en rugby] line-out;lanzamiento de martillo the hammer;lanzamiento de penalti penalty kick;su lanzamiento del penalti fue perfecto he took a perfect penalty;perdieron en los lanzamientos de penalti they lost on penalties, they lost in the penalty shoot-out;lanzamiento de peso the shot put6. [de artista, periódico] launch;[de disco, película] release lanzamiento del producto product launch* * *mpitch2 MIL, COM launch* * *lanzamiento nm1) : throw2) : pitch (in baseball)3) : launching, launch* * *2. (con los brazos) throw3. (con el pie) kick -
11 material
məˈtɪərɪəl
1. сущ.
1) а) тж. мн. вещество, материал( обык. из которого изготавливается что-л.) ;
сырье sticky material ≈ клейкое вещество explosive materials ≈ взрывчатые вещества radioactive material ≈ радиоактивное вещество raw material ≈ сырье packing material ≈ набивочный материал, уплотняющий материал insulating material materials handling material processing б) существенная, материальная часть( чего-л.) в) мн., ирланд. сырье, ингредиенты (для приготовления пунша, тж. matts) ∙ Syn: matter, substance
2) а) данные, материал, сведения, факты (about, on;
for) promotional materials ≈ рекламные материалы reading materials ≈ материалы для изучения reference material ≈ справочный материал to collect, gather material ≈ собирать данные source material ≈ исходные данные to gather material about the case ≈ собирать информацию об (этом) случае to gather material for a dictionary ≈ собирать материал для словаря material for a biography ≈ биографические материалы material for the next semester ≈ задания на следующий семестр Syn: data, task
1. б) репертуар, программа, материал (песенный и т. п.) a comedian's material ≈ персональная программа (какого-л.комика)
3) текст. материя, ткань( обык. шерстяная, простых видов - например, в противопоставление шелкам и т. п.) Syn: cloth, linen
1.
4) а) мн. принадлежности;
набор инструментов, принадлежностей writing materials б) воен. боеприпасы;
боевая техника( и т. п.) Syn: materiel
5) (обык. с определяющим сущ-м или прил-м в препозиции) проявляющий способности, талантливый( к чему-л.) человек;
собир. кадры( человеческие) officer material ≈ офицерские кадры headmaster material ≈ управленческие кадры This guy is good football material. ≈ У этого парня есть задатки неплохого футболиста. varsity material ≈ разг. студент;
студенчество He's a not bad leadership material. ≈ Из него выйдет неплохой лидер.
2. прил.
1) а) вещественный, материальный material world Syn: physical б) телесный, физический (тж. в противоп. духовному) Ех: material needs ≈ физические потребности material pleasures ≈ радости плоти Syn: bodily, corporeal в) земной, приземленный;
бездуховный, бездушный( с пренебрежительным оттенком - часто в сочeтание с gross) What I saw struck me... as grossly material, not poetically spiritual. (C. Bronte, "Villette"
1853) ≈ Увиденное мною потрясло меня... абсолютной вульгарностью, полной бездуховностью.
2) материальный, имущественный а) (относящийся к материальному миру, не духовный или разумный) material culture ≈ материальная культура( какого-л. народа: совокупность предметов быта, предметов и т. п., созданных, изобретенных, накопленных данным народом) material progress ≈ материальное развитие material well-being, material comforts ≈ материальное благосостояние, материальные блага б) (денежный, финансовый) material losses material damage Syn: financial, pecuniary, economic
3) существенный, важный;
значимый, весомый( для чего-л. to) facts material to the investigation ≈ существенные для следствия факты material witness material evidence material issue Syn: important, pertinent, germane, essential
4) а) филос. материальный (существующий вне сознания и вне зависимости от него) material object, thing ≈ материальный объект, предмет материального мира material objectness ≈ материальное существование material sin ≈ материальный грех( грех, совершенный неосознанно) material righteousness ≈ беспричинная добродетельность б) эмпирический, познаваемый через опыт material knowledge ≈ эмпирическое знание Syn: empirical
5) лог. материальный ( в противопоставление формальному - основанный на содержании, а не на форме) material implication ≈ материальная импликация
6) лингв. вещественный, неисчисляемый (название класса имен существительных) material noun ≈ вещественное существительное (тж. mass noun) материал, вещество - building *s строительные материалы - fissionable *s расщепляющиеся материалы - insulating * изоляционный материал - raw *s сырье - * of construction конструкционный материал - rubber is a widely used * резина широко используется как сырье - *s handling (техническое) обработка материалов (тж. * processing) ;
погрузка-разгрузка сыпучих материалов - *s science материаловедение материал;
кадры - these men are good army * из этих людей выйдут хорошие солдаты - she is good acting * у нее задатки хорошей актрисы - the schools are not producing enough good * школы выпускают недостаточно подготовленных кадров данные, факты, материал - illustrative * иллюстративный материал, примеры - reference * справочный материал, наглядные пособия - to collect * for a literary work собирать материал для художественного произведения - he is looking for * for a TV programme он ищет материал для телевизионной передачи - we have enough * against him мы собрали достаточно материала на него тема - * for thought материал /тема/ для размышлений - to provide * for conversation давать тему для бесед (текстильное) ткань, материя (тж. dress *) - a light * легкая ткань - made of waterproof * сделанный из непромокаемой ткани pl принадлежности - writing *s письменные принадлежности материальный, вещественный - the * world материальный мир - * forces материальные силы телесный, плотский, физический;
материальный (не духовный) - * pleasures плотские /чувственные/ удовольствия /радости/ - to have enough for one's * needs иметь достаточно для удовлетворения своих физических потребностей имущественный, денежный;
материальный, относящийся к средствам существования - * well-being материальное благополучие - * comforts материальные блага - * damage материальный ущерб существенный, важный, значительный - * facts существенные факты - * to smb., smth. существенный, имеющий значение для кого-л., чего-л. - facts which are not * to the point in question факты, не имеющие отношения к разбираемому вопросу - * evidence (юридическое) существенные показания;
вещественные доказательства - * issue (юридическое) существенное возражение - * witness важный свидетель;
свидетель, показания которого имеют существенное значение - he has been of * service to me он оказал мне важную /значительную/ услугу - we must make * changes in our plan нам придется внести существенные /коренные, важные/ изменения в наш план bookkeeping ~ материалы бухгалтерского учета building ~ строительный материал bulk ~ массовый груз collect ~ собирать материал construction ~ строительный материал corporate ~ информационный материал корпорации detailed sales ~ подробные данные о продаже explanatory ~ пояснительный материал handout ~s раздаваемые рабочие документы( в учебном заведении, на конференции) imitation ~ искусственный материал imitation ~ поддельный материал material важный ~ вещественный ~ вещество ~ данные ~ денежный ~ значительный ~ имущественный, денежный;
material losses финансовые потери;
убытки ~ имущественный ~ материал;
вещество ~ материал ~ материальный;
вещественный;
material world материальный мир ~ материальный ~ текст. материя ~ относящийся к средствам существования ~ pl принадлежности;
writing materials письменные принадлежности ~ принадлежности ~ статистический материал ~ существенный, важный;
material witness юр. важный свидетель ~ существенный, важный ~ существенный ~ телесный, физический (в противоп. духовному) ;
material needs физические потребности ~ факты, данные, материал ~ имущественный, денежный;
material losses финансовые потери;
убытки ~ телесный, физический (в противоп. духовному) ;
material needs физические потребности ~ существенный, важный;
material witness юр. важный свидетель ~ материальный;
вещественный;
material world материальный мир raw ~ исходный материал raw ~ сырье raw ~ сырьевой материал raw: ~ необработанный;
raw material (или stuff) сырье;
raw brick необожженный кирпич uniaxial ~ вчт. одноосный материал work ~ сырье ~ pl принадлежности;
writing materials письменные принадлежностиБольшой англо-русский и русско-английский словарь > material
-
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
14 PV
1) Общая лексика: promotional video2) Геология: Potomac Valley3) Биология: papilloma virus4) Медицина: pemphigus vulgaris5) Спорт: Point Value6) Латинский язык: Phaseolus Vulgaris7) Военный термин: Production Validation, physical vulnerability, positive vetting, prevailing visibility, product verification, professional volunteer8) Техника: phase velocity, phase vocoder, phonon velocity, piezoelectric vibrator, pipe ventilated, piping and valves, pit volume, planar varactor, plasma velocity, pressure valve, pressure-velocity, propagation vector, pump voltage, primary variable9) Химия: Pressure Volume, Peroxide Value (перекисное число)11) Экономика: (Planned Value - Плановый объем (Утвержденный бюджет, выделенный на плановые работы, выполняемые в рамках плановой операции или элемента иерархической структуры работ)12) Бухгалтерия: Principle Value, present value13) Страхование: Pilot vessel14) Музыка: Perspective View15) Сокращение: Patrol Vessel, Photovoltaic, Positive Vetting (UK), Production Verification, plain view, plan view, pressure vessel16) Физиология: Paravertebral, Peripheral Vision, Polycythemia Vera17) Электроника: Photo Voltaic, Pulsed Vertical18) Вычислительная техника: Physical Volume (LVM, HDD), Photovoltaic (Space)19) Нефть: pore volume, поровое пространство (pore volume), структурная вязкость (plastic viscosity), ёмкость чана (для бурового раствора; pit volume), число пептизации (peptization value)20) Транспорт: Passenger Vehicle21) Деловая лексика: Performance And Value, Principal Value, Production Value22) SAP. ВП23) Бурение: пластическая вязкость (plastic viscosity)24) Глоссарий компании Сахалин Энерджи: клапан регулятора давления (pressure control valve), клапан-регулятор давления (pressure control valve), pore volume (product of porosity, height, and area of a reservoir)25) Нефтепромысловый: Production Vessel26) Сетевые технологии: physical volume, физический том27) Солнечная энергия: фотовольтаика28) Полимеры: pigment volume, pressure viscosimeter, pressure x velocity (при определении коэффициента трения)29) Полупроводники: photo-voltaic30) Сахалин Р: plastic viscosity, pressure control valve31) Океанография: Potential Vorticity32) Химическое оружие: Process variable33) Авиационная медицина: phonation volume, plasma volume34) Интернет: просмотр страницы (Page-View) (важное понятие в Интернет-рекламе, просмотр контента, выводимого на экран в результате действий пользователя (а не вследствие автоматического обновления страницы или других причин))35) Расширение файла: Analysis data (Phase Vocorder)36) Нефть и газ: current phase step name, instantaneous flow rate37) Фантастика Planet Vampire38) Фармация: pharmacovigilance39) ООН: Peasant Village40) Правительство: Paradise Valley, Pine Valley41) NYSE. Pfeiffer Vacuum Technology, A. G.42) Федеральное бюро расследований: Parole Violator -
15 Pv
1) Общая лексика: promotional video2) Геология: Potomac Valley3) Биология: papilloma virus4) Медицина: pemphigus vulgaris5) Спорт: Point Value6) Латинский язык: Phaseolus Vulgaris7) Военный термин: Production Validation, physical vulnerability, positive vetting, prevailing visibility, product verification, professional volunteer8) Техника: phase velocity, phase vocoder, phonon velocity, piezoelectric vibrator, pipe ventilated, piping and valves, pit volume, planar varactor, plasma velocity, pressure valve, pressure-velocity, propagation vector, pump voltage, primary variable9) Химия: Pressure Volume, Peroxide Value (перекисное число)11) Экономика: (Planned Value - Плановый объем (Утвержденный бюджет, выделенный на плановые работы, выполняемые в рамках плановой операции или элемента иерархической структуры работ)12) Бухгалтерия: Principle Value, present value13) Страхование: Pilot vessel14) Музыка: Perspective View15) Сокращение: Patrol Vessel, Photovoltaic, Positive Vetting (UK), Production Verification, plain view, plan view, pressure vessel16) Физиология: Paravertebral, Peripheral Vision, Polycythemia Vera17) Электроника: Photo Voltaic, Pulsed Vertical18) Вычислительная техника: Physical Volume (LVM, HDD), Photovoltaic (Space)19) Нефть: pore volume, поровое пространство (pore volume), структурная вязкость (plastic viscosity), ёмкость чана (для бурового раствора; pit volume), число пептизации (peptization value)20) Транспорт: Passenger Vehicle21) Деловая лексика: Performance And Value, Principal Value, Production Value22) SAP. ВП23) Бурение: пластическая вязкость (plastic viscosity)24) Глоссарий компании Сахалин Энерджи: клапан регулятора давления (pressure control valve), клапан-регулятор давления (pressure control valve), pore volume (product of porosity, height, and area of a reservoir)25) Нефтепромысловый: Production Vessel26) Сетевые технологии: physical volume, физический том27) Солнечная энергия: фотовольтаика28) Полимеры: pigment volume, pressure viscosimeter, pressure x velocity (при определении коэффициента трения)29) Полупроводники: photo-voltaic30) Сахалин Р: plastic viscosity, pressure control valve31) Океанография: Potential Vorticity32) Химическое оружие: Process variable33) Авиационная медицина: phonation volume, plasma volume34) Интернет: просмотр страницы (Page-View) (важное понятие в Интернет-рекламе, просмотр контента, выводимого на экран в результате действий пользователя (а не вследствие автоматического обновления страницы или других причин))35) Расширение файла: Analysis data (Phase Vocorder)36) Нефть и газ: current phase step name, instantaneous flow rate37) Фантастика Planet Vampire38) Фармация: pharmacovigilance39) ООН: Peasant Village40) Правительство: Paradise Valley, Pine Valley41) NYSE. Pfeiffer Vacuum Technology, A. G.42) Федеральное бюро расследований: Parole Violator -
16 pv
1) Общая лексика: promotional video2) Геология: Potomac Valley3) Биология: papilloma virus4) Медицина: pemphigus vulgaris5) Спорт: Point Value6) Латинский язык: Phaseolus Vulgaris7) Военный термин: Production Validation, physical vulnerability, positive vetting, prevailing visibility, product verification, professional volunteer8) Техника: phase velocity, phase vocoder, phonon velocity, piezoelectric vibrator, pipe ventilated, piping and valves, pit volume, planar varactor, plasma velocity, pressure valve, pressure-velocity, propagation vector, pump voltage, primary variable9) Химия: Pressure Volume, Peroxide Value (перекисное число)11) Экономика: (Planned Value - Плановый объем (Утвержденный бюджет, выделенный на плановые работы, выполняемые в рамках плановой операции или элемента иерархической структуры работ)12) Бухгалтерия: Principle Value, present value13) Страхование: Pilot vessel14) Музыка: Perspective View15) Сокращение: Patrol Vessel, Photovoltaic, Positive Vetting (UK), Production Verification, plain view, plan view, pressure vessel16) Физиология: Paravertebral, Peripheral Vision, Polycythemia Vera17) Электроника: Photo Voltaic, Pulsed Vertical18) Вычислительная техника: Physical Volume (LVM, HDD), Photovoltaic (Space)19) Нефть: pore volume, поровое пространство (pore volume), структурная вязкость (plastic viscosity), ёмкость чана (для бурового раствора; pit volume), число пептизации (peptization value)20) Транспорт: Passenger Vehicle21) Деловая лексика: Performance And Value, Principal Value, Production Value22) SAP. ВП23) Бурение: пластическая вязкость (plastic viscosity)24) Глоссарий компании Сахалин Энерджи: клапан регулятора давления (pressure control valve), клапан-регулятор давления (pressure control valve), pore volume (product of porosity, height, and area of a reservoir)25) Нефтепромысловый: Production Vessel26) Сетевые технологии: physical volume, физический том27) Солнечная энергия: фотовольтаика28) Полимеры: pigment volume, pressure viscosimeter, pressure x velocity (при определении коэффициента трения)29) Полупроводники: photo-voltaic30) Сахалин Р: plastic viscosity, pressure control valve31) Океанография: Potential Vorticity32) Химическое оружие: Process variable33) Авиационная медицина: phonation volume, plasma volume34) Интернет: просмотр страницы (Page-View) (важное понятие в Интернет-рекламе, просмотр контента, выводимого на экран в результате действий пользователя (а не вследствие автоматического обновления страницы или других причин))35) Расширение файла: Analysis data (Phase Vocorder)36) Нефть и газ: current phase step name, instantaneous flow rate37) Фантастика Planet Vampire38) Фармация: pharmacovigilance39) ООН: Peasant Village40) Правительство: Paradise Valley, Pine Valley41) NYSE. Pfeiffer Vacuum Technology, A. G.42) Федеральное бюро расследований: Parole Violator -
17 project
n ком. проект; план; a проектний; плановийнаперед визначена система заходів, що передбачає порядок, послідовність і строки виконання робіт═════════■═════════agreed-on project узгоджений проект; building project проект будівництва; capital project інвестиційний проект • програма капіталовкладень; construction project проект будівництва; contract project контрактний проект; development project дослідно-конструкторська робота • науково-технічна розробка; export project план експорту; final project остаточний проект; follow-on project завдання на доробку; industrial project проект будівництва промислового об'єкта; in-house project проект, здійснений власними силами; international project міжнародний проект; investment project інвестиційний проект • програма капіталовкладень; joint project спільний проект; large-scale project великомасштабний проект; licensed project ліцензований проект; long-term project довгостроковий проект; major project важливий проект; make-work project проект створення робочих місць • план зайнятості; mandatory projects обов'язкові проекти; pilot project експериментальний проект; priority project пріоритетний проект; promotional project проект організації заходів стимулювання збуту; representative project типовий проект; short-term project короткостроковий проект; standard project типовий проект; technical project технічний проект; umbrella project всеосяжний проект═════════□═════════development of a project розробка проекту; project committee проектна група; project control управління проектом; project coordinator координатор проекту; project department проектний відділ; project director керівник проекту; project documentation проектна документація; project in progress незавершений проект; project in the planning stage проект на початковому етапі розробки; project management управління проектом; project management group група управління проектом; project manager менеджер проекту; project plan проектний план; project purchase придбання проекту; project report звіт про виконання проекту; project under construction об'єкт, який будується; research and development project науково-дослідний проект; to abandon a project відмовлятися/відмовитися від проекту; to approve a project схвалювати/схвалити проект; to carry out a project здійснювати/здійснити проект; to complete a project завершувати/завершити здійснення проекту • завершувати/завершити проект; to develop a project розробити/ розробляти проект; to endorse a project схвалювати/схвалити проект; to evaluate a project оцінювати/оцінити проект; to expand a project розширяти/розширити проект; to finalize a project завершувати/завершити здійснення проекту; to finance a project фінансувати/профінансувати проект; to fund a project фінансувати/профінансувати проект; to handle a project здійснювати/здійснити проект; to hand over a project передавати/ передати проект; to implement a project здійснювати/здійснити проект; to launch a project починати/почати здійснення проекту; to outline a project окреслювати/окреслити проект; to participate in a project брати/взяти участь в проекті; to present a project подавати/подати проект на розгляд; to research a project досліджувати/дослідити проект; to review a project переглядати/переглянути проект; to revise a project переглядати/переглянути проект; to submit a project for approval подавати/подати проект на затвердження; to support a project підтримувати/підтримати проект; to take over a project приймати/прийняти від когось проект; to undertake a project брати/взяти на себе проект; to work onaproject працювати над проектом; to work out a project опрацьовувати/опрацювати проект -
18 material
A n1 (information, data) documentation f, documents mpl (about, on sur ; for pour) ; to collect material on sth se documenter sur qch ; I'm collecting material for a book je recueille de la documentation pour un livre ; to draw on material from the archives se baser sur des documents provenant des archives ; course ou teaching material matériel m pédagogique ; promotional material, publicity material documentation f publicitaire ; reference material référentiel m ; some of the material in the report is inaccurate certains passages du rapport sont inexacts ;2 ( subject matter) sujet m ; I'll use the material in my next article je traiterai ce sujet dans mon prochain article ; the material in the magazine is controversial le contenu de la revue est controversé ; some of the material in the show is unsuitable for children certaines parties du spectacle ne sont pas pour les enfants ;3 Theat, TV ( script) texte m ; ( show) spectacle m ; she writes all her own material elle écrit ses textes elle-même ;4 Mus chansons fpl ; he writes all his own material il est auteur-compositeur ; I'm working on material for a new album je suis en train de travailler à mon nouvel album ;5 ( substance) gen matière f, substance f ; Constr, Tech matériau m ; explosive material matière or substance explosive ; natural material matière or substance naturelle ; nuclear material matériaux mpl nucléaires ; packing material matériaux mpl d'emballage ; plastic material matériaux mpl plastiques ; waste material déchets mpl ;6 ( fabric) tissu m, étoffe f ; cotton material tissu en coton ; curtain/dress material tissu pour rideaux/pour robes ; furnishing material tissu d'ameublement ; natural/synthetic material étoffe naturelle/synthétique ;7 ( personal potential) étoffe f ; she is star/executive material elle a l'étoffe d'une vedette/d'un cadre ; he is not really university material il n'est pas capable d'entreprendre des études universitaires.1 ( equipment) matériel m ; art materials, artist's materials fournitures fpl de dessin ; cleaning materials produits mpl d'entretien ;2 ( natural substances) matériaux mpl.C adj1 (significant, relevant) [assistance, benefit, change, damage, effect] matériel/-ielle ; [anxiety, question] important ; [fact] pertinent ; [witness, evidence] matériel/-ielle ; to be material to sth se rapporter à qch ;2 (physical, concrete) [cause, comfort, consideration, gain, need, possessions, success, support] matériel/-ielle ; in material terms, we are better off nous sommes plus à l'aise sur le plan matériel ; to do sth for material gain faire qch par esprit de lucre.
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